Waterloo, WI
Founded in 1976 in a wooden barn in Waterloo, Wisconsin, Trek Bicycle Corporation now employs roughly 1,500 people worldwide. The tour includes a visit to the frame production line as well as the company’s sales, business, and headquarters offices, showing how design and engineering teams incorporate advanced materials such as aluminum and carbon fiber into bicycle construction. Attendees can observe the use of technologies like variable rate suspension and geometry optimization that the company applies across its product lines.