TCHO - New American Chocolate
San Francisco, CA
The tour takes place at TCHO’s San Francisco plant, where visitors observe the integrated bean‑to‑bar process that includes direct partnerships with growers, improvements to fermentation and drying, and a flavor‑lab where growers create chocolate from their own beans. The facility also features a sensory training area that standardizes terminology about chocolate characteristics and a cloud‑based database that tracks results in real time. Visitors learn about the company’s iterative recipe development, in which customer feedback is used to refine chocolate formulations and produce a range of distinct flavor profiles.