San Francisco, CA
Levi Strauss & Co. was established in 1853 by Bavarian immigrant Levi Strauss and now operates in more than 100 countries. The company pioneered the use of rivets in denim in 1873, creating the first durable jeans, and remains privately owned by the Strauss family. Its 150‑year anniversary Visitors Center in San Francisco features six pavilions that document the brand’s history and business operations.