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The tour begins in the original three‑bay garage that served as the first office for Dale Earnhardt, Inc., and follows the company’s expansion into a multi‑building complex on 14 acres. Visitors can see the fabrication shop, licensing and engineering offices, a trophy room, and a showroom that houses a retail store and displays of Dale Earnhardt Sr.’s racing memorabilia. The facility also includes a large windowed area where fans can observe race cars being worked on and learn about the team’s history of sponsorships, championships, and the transition from part‑time Busch Series operations to a full‑time Winston Cup presence.